Michelle Vicary, Senior Vice President, Acquisitions & Scheduling for Hallmark Channels has announced that Whitney Holland has been appointed Vice President, Acquisitions.
Holland will be based in the Los Angeles office reporting to Michelle Vicary.
Holland will help develop and implement the strategic programming vision of Hallmark Channel and Hallmark Movie Channel in collaboration with Vicary.
She will also be responsible for extensive analysis of audience research to pinpoint feature film acquisitions, suggest on-air promotional direction and schedule stunts and theme weeks.
She was Vice President, Program Planning, Scheduling and Acquisitions and was responsible for total day scheduling as well as managing long-term planning for Bravo before joining Hallmark channels.
Vicary said “We are thrilled to have Whitney join us with her successful track record spanning over 15 year. This is an exciting time as we grow Hallmark Movie Channel and welcome Martha Stewart to Hallmark Channel. She will undoubtedly be a huge asset to our management team.”
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