Outdoor Channel has announced that the channel has reached an agreement with National Marine Manufacturers Association (NMMA). This agreement will allow the America’s Leader in Outdoor TV to support the marine industry and also to promote the benefits of boating.
Outdoor Channel has started with a grant of $250,000 and campaign of television and online advertising for the recreational boating industry’s “Discover Boating” program.
Greg Harrigan, SVP of Advertising Sales at Outdoor Channel said “This is an innovative program designed to support the marine industry in this current economic climate, we offer NMMA and its members an ideal vehicle to reach their target audience at a discounted rate with the value-added bonus of raising awareness of the benefits of boating to support the industry as a whole.”
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