Outdoor Channel Holdings has entered an agreement with Time Warner Cable to launch Outdoor Channel in high-definition. This is the first time that Time Warner Cable launches fishing, hunting and adventure programming, Outdoor Channel HD to its high-definition subscribers in the New York City, Mount Vernon, and New Jersey.
Outdoor Channel and Time Warner have already renewed affiliation agreement across more than 150 markets in March to maintain and distribute Outdoor Channel network’s standard definition, high-definition and video-on-demand programming and this latest deal to launch the channel in HD in the New York City, Mount Vernon, and New Jersey adds to this.
Tom Hornish, COO for Outdoor Channel, said “This agreement further solidifies Outdoor Channel’s category leadership. We continue to make strategic investments in quality programming that we are delivering to a growing base of loyal viewers who demand the visual clarity of the great outdoors in HD. Outdoor Channel is currently the only full-time outdoor network with a robust HD offering, and this launch in the number 1 media market is evidence that our investment is paying off.”
Randy Brown, Senior Vice President of Affiliate Sales & Marketing said, “Outdoor Channel is excited to give those living in such a densely populated urban area the ability to watch some of their favorite outdoor activities in high quality, entertaining shows such as “Monster Fish,” “Savage Wild,” “Ultimate Match Fishing” and “The Best Defense: Survival all in HD.”
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