Dish Network has launched a new application on Set-Top Boxes known as Fandango iTV. This application is available to digital satellite television service subscribers, and they can tune to channel 100 to purchase movie tickets using the interactive Fandango application.
Powered by OpenTV middleware, the new Fandango application searches for the nearby theatre listings using the customers zip codes. Subscribers connected to the set top boxes can use their remote control to purchase the tickets using their credit cards at the Fandango-enabled theaters.
Michael Kelly, executive vice president for DISH Network said “Once again, DISH Network is leading the pack in interactivity through our award-winning set-top boxes, and with the addition of applications like Fandango, we are creating new value for our subscribers, remote movie ticket purchasing via the set-top box is only the first step. In the future, we envision banner ads for upcoming titles, movie trailers and more for our interactive advertising clients.”
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