Dish Network has signed an agreement with the Community Broadcasters Association (CBA) to prepare consumers for the digital transition before February 2009. The satcaster will also market its digital-to-analog converter boxes in partnership with CBA and the proceeds will be utilized to support the CBA in educating consumers about digital transition.
Dish Network will start marketing its TR-40 CRA, DTVPal, DTVPal Plus and the DTVPal DVR by end of this month and these are the converter boxes which allows and accepts analog and digital signals.
Tom Stingley, Executive Vice President of Sales and Distribution for DISH Network said “DISH Network, a leader in the digital transition, is proud to partner with the CBA in this widespread effort to offer over-the-air consumers the tools and resources they need to continue enjoying their favorite channels following the switch.”
Stingley also said “DISH Network is the only pay-TV provider offering both 100 percent digital television packages in English, Spanish and international languages, AND some of the most sought-after converter boxes on the market today, and we look forward to working with the CBA to educate consumers on those solutions.”
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