Dish Network has announced that NBC Universal’s coverage of the 2008 Beijing Olympic Games reached 41 percent of its subscribers through interactive television services. The satcaster along with NBCU and Ensequence presented NBC Olympics interactive programming, which was well received by Dish’s subscribers. Nielsen Media Research also announced that NBC Universal’s Beijing Olympic coverage was viewed by more Americans than any event in U.S.television history. NBCU’s coverage reached 214 million total viewers, which is a record viewership surpassed earlier Olympic coverages.
Gary Zenkel, President, NBC Olympics “The enormous success of the NBC Olympics iTV applications on the DISH Network platform is a testament to both the foresight of DISH Network to offer its customers an immersive one-screen experience and to the vast opportunities provided to the Olympic fan and the Olympic advertiser through the multi- dimensional partnership with NBC Universal.”
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