Comcast has announced that Discovery Communications has confirmed its interest to join Comcast’s On Demand Online trial on Aug. 13. Comcast On Demand Online is a new service that will significantly expand the number of top-rated TV choices available online at no additional charge to Comcast’s cable customers.
Many leading networks has already intended to join the Comcast’s new initiative that include Starz, HBO, A&E, AMC, BBC America, DIY Network, Fine Living Network, Food Network, Hallmark Channel, HGTV, History, IFC, MGM Impact, Sundance Channel, WE tv, E! Entertainment, The Style Networks, G4 and FEARnet.
Comcast On Demand Online trial will include full length episodes of some of Discovery Channel’s most popular programs that the subscribers will be able to view the fourth season of the Emmy-nominated series MAN VS. WILD and the world premiere series SWORDS the day after they air on television along with past episodes of STORM CHASERS. VERMINATORS episodes will be available a week after television airing.
Bill Goodwyn, President, Domestic Distribution and Enterprises for Discovery Communications said “Building on our long-standing relationship with Comcast, we are pleased to participate in the On Demand Online trial to create an online viewing solution that appeals to growing consumer demand for convenient access to their favorite programs while continuing to drive value for distributors, programmers and advertisers alike. We are excited to give fans of our shows more options to see our high-quality programming and this trial represents an important next step in those efforts. We are also committed to working with Comcast and across the industry to develop a consistent online model for consumers and a meaningful way to measure viewing across platforms.”
Matt Bond, Executive Vice President of Content Acquisition for Comcast said “We are pleased to partner with Discovery Communications to bring their content online to consumers and to further expand our On Demand Online offering. The initial response we have received from customers participating in the On Demand Online trial has been overwhelmingly positive, and with the addition of popular networks such as Discovery Channel it will only get stronger. We are very excited about the future of this service and the increased access and flexibility it will bring to our customers.”
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