DirecTV will increase the programming prices from March 4 and the cost of high-definition channel packages will also increase. The satcaster is expected to increase the price by 4%. Industrial analysts feel that the satcaster will find it tough to market the premium channel packages in the recession period. Following are the price hike expected:
DIRECTV’s Plus HD DVR package will cost $75.99 from $72.99
The Basic tier will be $12.99 per month from $9.99
DirecTV won’t change the price of Family package and it will remain at $29.99
Sanford Bernstein senior analyst Craig Moffett said “”Weighing on the pay TV stocks has been a generalized fear that investors will downgrade their service packages, on this score, DirecTV may, over the long run, be more vulnerable to recession-related service downgrades than its competitors given DirecTV’s more significant reliance on ‘discretionary’ services.”
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