Atlantic Broadband has reached an agreement with Big Ten Network on AUg.24 to launch the sports network in central and northern Pennsylvania beginning Sept. 1. Atlantic Broadband will deliver all 2009 season’s Penn State football games offered exclusively on the Big Ten Network, including the Sept. 5 game against Akron, the Sept. 12 game against Syracuse, the Sept. 19 game against Temple, and any other games to be scheduled later in the season.
Atlantic Broadband will launch the regional sports network in the Altoona-Johnstown areas of central Pennsylvania and the Bradford-Warren areas of northern Pennsylvania to its Value and Digital service level subscribers on Channel 66 and the high-definition simulcast can be seen by HD service subscribers on 766.
Dave Dane, Atlantic Broadband Senior Vice President and Regional General Manager said, “We are very pleased to bring Penn State fans the additional football coverage they have clamoring for. Our goal in these negotiations with the Big Ten Network, as always, was to do our best to satisfy customers’ specific programming requests, while also working to ensure that the cost of our video service packages remain as reasonable as possible. Atlantic Broadband is delighted to have brought this to a successful conclusion in time for the highly anticipated fall football season.
Big Ten Network President Mark Silverman agreed, “Penn State fans are among the most passionate in the Big Ten. With the football team playing in the Rose Bowl last season and current Top 10 ranking, along with the men’s basketball team’s run to the 2009 NIT title, interest will be greater than ever. We couldn’t be happier to have Atlantic Broadband join our growing list of affiliates.”
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